webmd.com SEO report

WebMD - Better information. Better health.

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55/ 100

OVERALL SEO SCORE

Review your next improvements

Checks are based on public HTML and responses. Review the evidence and recommended actions below.

Passed18
Needs review12
Not checked1
Analyzed Checks 31

The score excludes checks that could not be completed.

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NEXT STEPS

Recommended next steps

Up to four findings, ordered by check weight.

Detailed findings

Review the observed values, context and actions for each check.

02

Content and images

5 checks

Headings

Needs review
H1 0 / H2 10 / H3 50

Headings organize a page into a main topic and supporting sections. This tool checks for one H1 and shows the saved H2-H6 structure.

Recommended action

Use H1 for the main subject and H2/H3 for logical subsections, rather than selecting levels for visual size alone.

Targets and suggested changes

Targethttps://www.webmd.com/

Body h1 elements

If multiple H1s are shown, choose the main topic and use suitable subsection levels for the others. If absent, add the main heading near the start of content.

View evidence and example changes
Observed content
0
Example - adapt to the actual content and environment
<h1>Main topic of this page</h1>

Image alt

Needs review
41 images; 30 with non-empty alt; 11 empty or missing

Alternative text conveys an image’s meaning. The count includes images with non-empty alt text.

Recommended action

Describe informative images in context. Empty alt="" can be appropriate for decorative images, so inspect their purpose before changing them.

Targets and suggested changes

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg

HTML response line 174 · /html/body/div/div/header/div/div/nav/div[1]/div[3]/ul/li[2]/div/header/a/img

Find the img tag using this URL. Describe informative content, or explicitly use empty alt for a decorative image. The text below is a placeholder; preserve existing classes, dimensions and other attributes.

View evidence and example changes
Observed content
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="">
Example - adapt to the actual content and environment
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="Describe the actual image content">

For a decorative image:
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="">

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg

HTML response line 174 · /html/body/div/div/header/div/div/nav/div[1]/div[3]/ul/li[2]/div/ul/li[29]/a/img

Find the img tag using this URL. Describe informative content, or explicitly use empty alt for a decorative image. The text below is a placeholder; preserve existing classes, dimensions and other attributes.

View evidence and example changes
Observed content
<img alt="" src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg">
Example - adapt to the actual content and environment
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="Describe the actual image content">

For a decorative image:
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="">

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&output-quality=70

HTML response line 174 · /html/body/div/div/main/div/div/div[1]/div[1]/section/div/div[1]/div/ul/li[2]/a/div[1]/img

Find the img tag using this URL. Describe informative content, or explicitly use empty alt for a decorative image. The text below is a placeholder; preserve existing classes, dimensions and other attributes.

View evidence and example changes
Observed content
<img class="module-list-image" src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&amp;output-quality=70" alt="">
Example - adapt to the actual content and environment
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&amp;output-quality=70" alt="Describe the actual image content">

For a decorative image:
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&amp;output-quality=70" alt="">

Targethttps://img.lb.wbmdstatic.com/vim/live/consumer_assets/site_images/articles/health_tools/lung_cancer_treatment_after_care_slideshow/1800ss_getty_rf_man_lifting_weights.jpg?resize=750px:*&output-quality=70

HTML response line 188 · /html/body/div/div/main/div/div/div[3]/div[3]/section/div/div[1]/div[1]/ul/li/a/div[1]/img

Find the img tag using this URL. Describe informative content, or explicitly use empty alt for a decorative image. The text below is a placeholder; preserve existing classes, dimensions and other attributes.

View evidence and example changes
Observed content
<img class="module-list-image" src="https://img.lb.wbmdstatic.com/vim/live/consumer_assets/site_images/articles/health_tools/lung_cancer_treatment_after_care_slideshow/1800ss_getty_rf_man_lifting_weights.jpg?resize=750px:*&amp;output-quality=70" alt="">
Example - adapt to the actual content and environment
<img src="https://img.lb.wbmdstatic.com/vim/live/consumer_assets/site_images/articles/health_tools/lung_cancer_treatment_after_care_slideshow/1800ss_getty_rf_man_lifting_weights.jpg?resize=750px:*&amp;output-quality=70" alt="Describe the actual image content">

For a decorative image:
<img src="https://img.lb.wbmdstatic.com/vim/live/consumer_assets/site_images/articles/health_tools/lung_cancer_treatment_after_care_slideshow/1800ss_getty_rf_man_lifting_weights.jpg?resize=750px:*&amp;output-quality=70" alt="">

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svg

HTML response line 188 · /html/body/div/div/main/div/div/div[3]/div[3]/section/div/div[1]/div[1]/ul/li/a/div[1]/div/img

Find the img tag using this URL. Describe informative content, or explicitly use empty alt for a decorative image. The text below is a placeholder; preserve existing classes, dimensions and other attributes.

View evidence and example changes
Observed content
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svg">
Example - adapt to the actual content and environment
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svg" alt="Describe the actual image content">

For a decorative image:
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svg" alt="">

11 targets; the first five are shown. Review the full saved list in the details below.

Language

Passed
en

The html lang attribute identifies the document’s primary language and helps assistive software select pronunciation.

Keep in mind

Match lang to the main content and mark passages written in another language as appropriate.

Charset

Passed
UTF-8

The encoding declaration tells clients how to decode text. It must match the actual response bytes.

Keep in mind

Keep the HTTP or HTML charset declaration consistent with the file encoding; use UTF-8 for UTF-8 content.

Text/HTML ratio

Needs review
1.4%

Tool reference range 15-70%; not an official ranking threshold.

This compares visible text length with HTML length. It cannot determine content quality or rankings on its own.

Recommended action

Do not add filler text to target a ratio. Check for useful HTML content and unnecessary markup.

Targets and suggested changes

Targethttps://www.webmd.com/

main / body

Check whether main content exists in the initial HTML. Consider server rendering for missing core text; do not add filler to target a ratio.

View evidence and example changes
Observed content
1.4%

Heading structure

Saved headings, up to 50 per level. Expand the H2-H6 lists when needed.

H10
H210
H350
H40
H50
H60
H1

No H1 heading was found.

H2 10View headings
  1. Top Stories
  2. Living Healthy
  3. Conditions
  4. Drug Updates & Approvals
  5. Special Section
  6. Trending Topics
  7. Free WebMD Newsletters
  8. Patient and Expert Contributors
  9. Tools, Trackers & Calculators
  10. Health A - Z
H3 50View headings
  1. Olivia Munn on Her Breast Cancer Journey and What She Wants Women to Know
  2. Which Foods May Help Support Brain Health?
  3. How to Boost Your Energy After 60
  4. Simple Habits That Can Help You Sleep Better
  5. Topics Trending In Search and Social
  6. Mental Health
  7. Diet & Weight Management
  8. Healthy Aging
  9. Sex & Relationships
  10. Fitness & Exercise
  11. Breast Cancer
  12. Rheumatoid Arthritis
  13. Depression
  14. Eczema
  15. Women’s Health
  16. Diabetes
  17. Eye Health
  18. Sleep Disorders
  19. New Maintenance Treatment Approved for Advanced HER2-Positive Breast Cancer
  20. A New Option for Managing Hives Triggered by Skin Rubbing
  21. FDA Approves Blood Cancer Drug for Earlier Use in CLL and SLL
  22. New Treatment Targets Excess Bone Growth in Rare Gene Disorder
  23. Strength Workouts to Add to Your Walk
  24. 5 Ways to Reduce the Look of Wrinkles
  25. How Exercise Can Help During Breast Cancer Treatment
  26. How Much Caffeine Are You Really Drinking?
  27. Living With Depression: Finding Hope and Support
  28. hATTR-CM and Health Equity
  29. Skin Advice for Every Body
  30. Practical Guidance for Living With AMD
  31. Adult Vaccines
  32. Back Pain
  33. Chronic Pain
  34. Digestive Problems
  35. Hemorrhoids
  36. Hypertension
  37. Nutrition and Healthy Eating
  38. Skin Problems and Treatments
  39. Uterine Cervical Cancer
  40. Vitamins and Supplements
  41. Doctor-approved health and wellness information delivered to your inbox.
  42. BMI Calculator
  43. Ovulation Calculator
  44. Cold and Flu Map
  45. Pill Identifier
  46. Drugs Interaction Checker
  47. Cat Health Tool
  48. Dog Health Tool
  49. Due Date Calculator
  50. Fitness Calorie Counter
Images and alternative text41 saved

Up to 100 images are saved. Review an image’s purpose when its alt text is empty.

URLImage alt
https://img.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/logos/webmd/web/webmd_logo_white.svgLogo for WebMD
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/2/f/5/8c70e86e-7902-41a1-9937-383d6033c5f2/1800x1200-olivia-munn-breast-cancer-real-stories-other.jpg?resize=484px:*&output-quality=70photo of Olivia Munn
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&output-quality=70Empty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/8/8/f/e7bc6358-f7ff-433d-b12e-a024ea500f88/1800x1200-adapting-to-your-new-normal-with-non-muscle-invasive-bladder-cancer-ref-guide.jpg?resize=484px:*&output-quality=70Senior couple walking in park
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/article_thumbnails/reference_guide/talking_in_your_sleep_ref_guide/1800x1200_talking_in_your_sleep_ref_guide.jpg?resize=484px:*&output-quality=70photo of woman sleeping
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/living-healthy-mental-health.png?resize=484px:*&output-quality=70photo of man
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/living-healthy-diet-weight-management.png?resize=484px:*&output-quality=70photo of woman holding basket of groceries
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/living-healthy-healthy-aging.png?resize=484px:*&output-quality=70photo of older man
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/living-healthy-sex-relationships.png?resize=484px:*&output-quality=70photo of couple holding hands
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/living-healthy-fitness-exercise.png?resize=484px:*&output-quality=70photo of woman in yoga pose
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/caring-for-yourself-with-hr-plus-her2-breast-cancer-with-mutations-slideshow/1800ss-getty-rf-doctor-talking-with-breast-cancer-patient.jpg?resize=484px:*&output-quality=70photo of doctor talking with female cancer patient
https://img.lb.wbmdstatic.com/vim/live/consumer_assets/site_images/articles/health_tools/lung_cancer_treatment_after_care_slideshow/1800ss_getty_rf_man_lifting_weights.jpg?resize=750px:*&output-quality=70Empty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/article_thumbnails/features/_2024/03_2024/henkel_free_and_clear_skin_care_dna_hybrid_SF407161_6_features/1800x1200_henkel_free_and_clear_skin_care_dna_hybrid_SF407161_6_features.jpg?resize=484px:*&output-quality=70photo of older woman looking in mirror
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/article_thumbnails/SEEDs/1800x1200-torso-stretch.jpg?resize=484px:*&output-quality=70photo of torso stretch
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/limit_these_foods_with_hypoparathyroidism_slideshow/1800ss_getty_rf_glasses_of_cola.jpg?resize=484px:*&output-quality=70Empty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/article_thumbnails/video/core-experiences-depression-virtual-story-recovery-heather-video/1800x1200-core-experiences-depression-virtual-story-recovery-heather-video.jpg?resize=484px:*&output-quality=70photo of Heather Loeb
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/responsive/play-arrow.svgEmpty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/symptoms_of_hattr_with_polyneuropathy_slideshow/1800ss_getty_rf_senior_man_with_depression.jpg?resize=400px:*&output-quality=70photo of man looking out window
https://img-embody.lb.wbmdstatic.com/embody/live/embody/embody_assets/editorial-images/951x634-Feature-Acne-and-GLPs-Face.jpg?resize=400px:*&output-quality=70Feature-Acne-and-GLPs-Face
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/2024_ib_ai_slideshows/S1_10_sarcopenia-with-aging_1800x1200.jpg?resize=400px:*&output-quality=70Photo of woman in the kitchen
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/hp-nl-envelop.png?resize=484px:*&output-quality=70Empty or missing
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/biographies/600x600_ashley_brooks.jpg?resize=484px:*&output-quality=70After the Crisis: Learning How to Heal From Trauma
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/biographies/600x600_Emily_Mendez.jpg?resize=484px:*&output-quality=70The Internalized Stigma I Didn’t Know I Carried Until My Diagnosis
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/biographies/600x600_mary_alice_mina.jpg?resize=484px:*&output-quality=70Skin Care During Pregnancy: What’s Safe, What’s Not, and Why Your Skin Feels Weird
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/biographies/600x600_elizabeth_ward.jpg?resize=484px:*&output-quality=70Your Gut Health, Colds, and Flu
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/tools-bmi.png?resize=484px:*&output-quality=70photo of bmi scale
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/tools-ovulation-calculator.png?resize=484px:*&output-quality=70photo of date and pregnancy test
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/tools-cold-and-flu-icon.png?resize=484px:*&output-quality=70photo of map of U.S.
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/tools-pill-identifier.png?resize=484px:*&output-quality=70photo of magnifying glass with pills
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/tools-drugs-interaction-checker.png?resize=484px:*&output-quality=70photo of pill bottles and medicine
https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/home_page/webmd-mission.jpgphoto of doctors
https://privacy-policy.truste.com/privacy-seal/seal?rid=07326333-3522-463d-81bf-f00fd7171fffTRUSTe
https://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/layout/shared/tag-registered.png?resize=*:60pxTAG Registered Seal
https://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/oncology/1/footer-images/ad-choice.pngAdchoices
https://img.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/oncology/1/images/webmd-logo-white.svgLogo for WebMD
KeywordsFrequency and metadata

Word occurrence counts from extracted content, not search demand or keyword rankings.

health14 view14 webmd8 treatment7 breast6 information5 cancer5 watch5 content4 back4 subscribe4 better3 conditions3 add3 well3 privacy3 top3 living3 help3 new3

Meta keywords · Not found

Meta keywords do not contribute to this tool’s score.

04

Mobile experience

5 checks

Viewport

Passed
width=device-width, initial-scale=1

Viewport metadata enables device-width layouts. It is not a test of real mobile layout or touch targets.

Keep in mind

Check width=device-width, then inspect overflow, zoom, forms and buttons on a small screen.

Favicon

Passed
The current check passed.

This detects a link declaration for a browser icon, rather than verifying its rendered appearance.

Keep in mind

Check that the icon file loads and remains recognizable on light and dark browser surfaces.

Apple touch icon

Passed
The current check passed.

This detects a touch icon declaration for saved home-screen shortcuts.

Keep in mind

Review the icon’s dimensions, padding and background, then inspect it on an actual device.

Modern images

Needs review
0/41

This detects WebP/AVIF from img src/srcset extensions and picture source types. Images whose format cannot be inferred from HTML, such as extensionless CDN URLs, may not be reflected in the count.

Recommended action

Compare quality and file size, and inspect the actual delivered format in browser developer tools.

Targets and suggested changes

Targethttps://img.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/logos/webmd/web/webmd_logo_white.svg

HTML response line 174 · /html/body/div/div/header/div/div/nav/div[1]/div[1]/a/img

Convert this file to WebP/AVIF and use the actual converted URL. Do not merely rename its extension. Keep it if the CDN already serves a modern format.

View evidence and example changes
Observed content
<img class="" src="https://img.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/logos/webmd/web/webmd_logo_white.svg" alt="Logo for WebMD">
Example - adapt to the actual content and environment
<picture>
  <source srcset="[converted-image.webp]" type="image/webp">
  <img src="https://img.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/logos/webmd/web/webmd_logo_white.svg" alt="Logo for WebMD">
</picture>

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg

HTML response line 174 · /html/body/div/div/header/div/div/nav/div[1]/div[3]/ul/li[2]/div/header/a/img

Convert this file to WebP/AVIF and use the actual converted URL. Do not merely rename its extension. Keep it if the CDN already serves a modern format.

View evidence and example changes
Observed content
<img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="">
Example - adapt to the actual content and environment
<picture>
  <source srcset="[converted-image.webp]" type="image/webp">
  <img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="">
</picture>

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg

HTML response line 174 · /html/body/div/div/header/div/div/nav/div[1]/div[3]/ul/li[2]/div/ul/li[29]/a/img

Convert this file to WebP/AVIF and use the actual converted URL. Do not merely rename its extension. Keep it if the CDN already serves a modern format.

View evidence and example changes
Observed content
<img alt="" src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg">
Example - adapt to the actual content and environment
<picture>
  <source srcset="[converted-image.webp]" type="image/webp">
  <img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/icons/arrow-right.svg" alt="">
</picture>

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/2/f/5/8c70e86e-7902-41a1-9937-383d6033c5f2/1800x1200-olivia-munn-breast-cancer-real-stories-other.jpg?resize=484px:*&output-quality=70

HTML response line 174 · /html/body/div/div/main/div/div/div[1]/div[1]/section/div/div[1]/div/ul/li[1]/a/div[1]/img

Convert this file to WebP/AVIF and use the actual converted URL. Do not merely rename its extension. Keep it if the CDN already serves a modern format.

View evidence and example changes
Observed content
<img class="module-list-image" src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/2/f/5/8c70e86e-7902-41a1-9937-383d6033c5f2/1800x1200-olivia-munn-breast-cancer-real-stories-other.jpg?resize=484px:*&amp;output-quality=70" alt="photo of Olivia Munn">
Example - adapt to the actual content and environment
<picture>
  <source srcset="[converted-image.webp]" type="image/webp">
  <img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/2/f/5/8c70e86e-7902-41a1-9937-383d6033c5f2/1800x1200-olivia-munn-breast-cancer-real-stories-other.jpg?resize=484px:*&amp;output-quality=70" alt="photo of Olivia Munn">
</picture>

Targethttps://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&output-quality=70

HTML response line 174 · /html/body/div/div/main/div/div/div[1]/div[1]/section/div/div[1]/div/ul/li[2]/a/div[1]/img

Convert this file to WebP/AVIF and use the actual converted URL. Do not merely rename its extension. Keep it if the CDN already serves a modern format.

View evidence and example changes
Observed content
<img class="module-list-image" src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&amp;output-quality=70" alt="">
Example - adapt to the actual content and environment
<picture>
  <source srcset="[converted-image.webp]" type="image/webp">
  <img src="https://img.lb.wbmdstatic.com/vim/live/webmd/consumer_assets/site_images/articles/health_tools/tips_for_caring_for_yourself_with_pnh_slideshow/1800ss_getty_rf_salmon_filet.jpg?resize=484px:*&amp;output-quality=70" alt="">
</picture>

41 targets; the first five are shown. Review the full saved list in the details below.

Lazy loading

Passed
7/41

This detects loading="lazy" on img elements. Pages with few images can pass the tool’s heuristic without it.

Keep in mind

Consider lazy loading below-the-fold images while keeping prominent first-screen images promptly available.

05

Technical checks

8 checks

Doctype

Passed
html

The doctype declaration helps browsers render HTML in standards mode.

Keep in mind

Place <!doctype html> at the start of the document and check for unintended output before it.

CSS files

Passed
2

Tool heuristic: up to 4 external files

This counts external stylesheet declarations. Count alone does not measure transfer size, caching or render blocking.

Keep in mind

Inspect duplicate or unused CSS and render blocking, then prioritize changes using actual performance measurements.

JavaScript files

Needs review
12

Tool heuristic: up to 6 external files

This counts script elements with src attributes. File count alone cannot measure execution cost or responsiveness.

Recommended action

Review duplicated scripts and expensive startup work; consider defer, async or delayed execution where appropriate.

Targets and suggested changes

Targethttps://securepubads.g.doubleclick.net/tag/js/gpt.js

HTML response line 3 · /html/head/script[1]

This file is referenced by the page. Find duplicate tags and remove or conditionally load files that are unused here. File count alone does not establish a defect in this file.

View evidence and example changes
Observed content
<script type="text/javascript" async="async" importance="high" src="https://securepubads.g.doubleclick.net/tag/js/gpt.js" id="GPT_JS"></script>

Targethttps://www.google.com/recaptcha/enterprise.js?render=6LfHvYspAAAAAA1NxrDD0jWC8JyjXvvfRnwrPI_5

HTML response line 3 · /html/head/script[5]

This file is referenced by the page. Find duplicate tags and remove or conditionally load files that are unused here. File count alone does not establish a defect in this file.

View evidence and example changes
Observed content
<script defer src="https://www.google.com/recaptcha/enterprise.js?render=6LfHvYspAAAAAA1NxrDD0jWC8JyjXvvfRnwrPI_5"></script>

Targethttps://img.lb.wbmdstatic.com/webmd_static_vue/file-explorer/webmd/consumer_assets/site_images/webmd-ads-framework/js/webmd-ads-framework-consumer.min.js

HTML response line 140 · /html/head/script[10]

This file is referenced by the page. Find duplicate tags and remove or conditionally load files that are unused here. File count alone does not establish a defect in this file.

View evidence and example changes
Observed content
<script id="adsframework" src="//img.lb.wbmdstatic.com/webmd_static_vue/file-explorer/webmd/consumer_assets/site_images/webmd-ads-framework/js/webmd-ads-framework-consumer.min.js" defer></script>

Targethttps://assets.adobedtm.com/2c8c1e17b98c/27339f98909a/launch-3931f206f4f7.min.js

HTML response line 145 · /html/head/script[11]

This file is referenced by the page. Find duplicate tags and remove or conditionally load files that are unused here. File count alone does not establish a defect in this file.

View evidence and example changes
Observed content
<script id="launchtags" src="//assets.adobedtm.com/2c8c1e17b98c/27339f98909a/launch-3931f206f4f7.min.js" async></script>

Targethttps://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/app-core.160df7b9.js

HTML response line 148 · /html/head/script[12]

This file is referenced by the page. Find duplicate tags and remove or conditionally load files that are unused here. File count alone does not establish a defect in this file.

View evidence and example changes
Observed content
<script type="module" src="//img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/app-core.160df7b9.js" fetchpriority="low"></script>

12 targets; the first five are shown. Review the full saved list in the details below.

Compression

Passed
gzip

This checks the HTML Content-Encoding header. Compression can reduce transfer size, with savings depending on the response.

Keep in mind

Review text compression on the server or CDN, treating already compressed image formats separately.

Security headers

Needs review
1/6

Tool heuristic: at least 3 of 6 selected headers present

This detects selected security-related response headers. Their count does not establish policy quality or protection.

Recommended action

Review CSP, HSTS and other values for the application, then test for blocked resources or broken functionality.

Targets and suggested changes

Targethttps://www.webmd.com/

Web server / CDN response headers

These headers were absent. Configure response headers in the actual server/CDN settings: .htaccess or VirtualHost for Apache, or the Nginx server block. Validate the two example headers first; design CSP/HSTS for the real resources and HTTPS policy. The actual server configuration path is not visible to this tool.

View evidence and example changes
Observed content
strict-transport-security
x-content-type-options
x-frame-options
referrer-policy
permissions-policy
Example - adapt to the actual content and environment
X-Content-Type-Options: nosniff
Referrer-Policy: strict-origin-when-cross-origin

HTTPS

Passed
https://www.webmd.com/

This checks whether the final analyzed page used HTTPS. It is not a security audit of the whole site.

Keep in mind

Review certificate validity, mixed content and HTTPS on important linked pages and forms.

HTTPS redirect

Passed
https://www.webmd.com/

This checks whether a request starting over HTTP ends on HTTPS.

Keep in mind

Configure consistent HTTP-to-HTTPS redirects and check for unnecessary chains or loops.

W3C validity

Not checked
Not verified in this analysis.

These are HTML validation results from W3C Nu, not a ranking, accessibility or security certification.

Recommended action

Check network restrictions and provider availability before retrying. An unknown result is not a confirmed failure or a zero score.

CSS files and locations2 saved

Up to 100 files per type are saved. File count alone does not establish a defect in any file.

URLHTML response location
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/css/load-dynamic-43914c67.css169 · /html/head/noscript/link
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/css/non-critical-353aaec2.css196 · /html/body/link
JavaScript files and locations12 saved

Up to 100 files per type are saved. File count alone does not establish a defect in any file.

URLHTML response location
https://securepubads.g.doubleclick.net/tag/js/gpt.js3 · /html/head/script[1]
https://www.google.com/recaptcha/enterprise.js?render=6LfHvYspAAAAAA1NxrDD0jWC8JyjXvvfRnwrPI_53 · /html/head/script[5]
https://img.lb.wbmdstatic.com/webmd_static_vue/file-explorer/webmd/consumer_assets/site_images/webmd-ads-framework/js/webmd-ads-framework-consumer.min.js140 · /html/head/script[10]
https://assets.adobedtm.com/2c8c1e17b98c/27339f98909a/launch-3931f206f4f7.min.js145 · /html/head/script[11]
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/app-core.160df7b9.js148 · /html/head/script[12]
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/app.50ed68ba.js149 · /html/head/script[13]
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/non-critical.160df7b9.js150 · /html/head/script[14]
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/vue.160df7b9.js151 · /html/head/script[15]
https://img.lb.wbmdstatic.com/webmd_v1_static_vue/091e9c5e823d0cb2/client/js/webmd-elements.160df7b9.js152 · /html/head/script[16]
https://img.lb.wbmdstatic.com/webmd_static_vue/file-explorer/webmd/global-metrics/global-metrics.min.js156 · /html/head/script[17]
https://img.lb.wbmdstatic.com/webmd_static_vue/file-explorer/webmd/consumer_assets/site_images/webmd-arcspan/js/index.min.js161 · /html/head/script[18]
https://img.lb.wbmdstatic.com/webmd_static_vue/file-explorer/webmd/consumer_assets/site_images/webmd-ccm/webmd-ccm-lite.min.js192 · /html/body/script[3]
Security response headersView values
strict-transport-security
Not found
content-security-policy
upgrade-insecure-requests
x-content-type-options
Not found
x-frame-options
Not found
referrer-policy
Not found
permissions-policy
Not found
W3C messages0 saved

The external service is unavailable. Please try again later.

06

Search and AI crawlers

4 checks

Robots.txt

Passed
robots.txt

This checks the robots.txt response. File presence does not verify all crawler permissions or actual indexing.

Keep in mind

Review bot and path rules for your intended policy. Protect private information with authentication and access controls.

XML Sitemap

Needs review
The expected configuration was not detected.

This detects a sitemap format at a declared or default URL. It does not crawl and validate every listed URL.

Recommended action

Include intended canonical URLs and meaningful update dates. Declare a custom sitemap location in robots.txt.

Targets and suggested changes

Targethttps://www.webmd.com/sitemap.xml

/sitemap.xml / robots.txt

Generate XML using real canonical URLs and declare the working location in robots.txt. Link an existing custom sitemap instead of duplicating it.

View evidence and example changes
Example - adapt to the actual content and environment
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>https://www.webmd.com/</loc></url></urlset>

llms.txt

Needs review
The expected configuration was not detected.

This checks for a text response at /llms.txt. Its presence does not guarantee use by an AI service or search visibility.

Recommended action

If you publish one, describe public resources accurately and keep its content and links current.

Targets and suggested changes

Targethttps://www.webmd.com/llms.txt

/llms.txt

If desired, publish UTF-8 text at the root and add real public documentation links. This is optional.

View evidence and example changes
Example - adapt to the actual content and environment
# WebMD - Better information. Better health.

- [Home](https://www.webmd.com/)

AI crawlers

Passed
AI search/answer bots allowed 5/5 · training bots allowed 1/3

Passes when every AI search/answer bot is allowed; training bots are shown for reference only

This interprets root-path robots.txt rules for five AI search/answer bots (which read pages to cite them in answers) and three training bots. Only the search/answer bots decide the result; training bots are shown for reference. Actual citations are not checked.

Keep in mind

Allow the search/answer bots if you want to be cited in AI answers. Blocking training crawlers is a policy choice and does not affect this result.

Bot access to the root path

OAI-SearchBot Search/answerAllowed
ChatGPT-User Search/answerAllowed
Claude-SearchBot Search/answerAllowed
Claude-User Search/answerAllowed
PerplexityBot Search/answerAllowed
GPTBot TrainingBlocked
ClaudeBot TrainingBlocked
Google-Extended TrainingAllowed
robots.txt sourceExpand
# Robots.txt file WebMD
# Updated 8/31/2026 (CONSFE-458)

User-agent: *
Disallow: */search/search_results/
Disallow: /500
Disallow: /aim/
Disallow: /api/
Disallow: /bipolar-disorder/video/bipolar-fatherhood
Disallow: /bipolar-disorder/video/bipolar-toolbox
Disallow: /breast-cancer/bc-treatment-21/provider-select
Disallow: /click*
Disallow: /dna
Disallow: /drugs/2/search*
Disallow: /drugs/ReportAbuse.aspx*
Disallow: /kapi/
Disallow: /mm/
Disallow: /my-library
Disallow: /news/header.php
Disallow: /pill-identification/search-results*
Disallow: /search/2/api/
Disallow: /Share.aspx*
Disallow: /sponsored/
Disallow: /static/
Disallow: /story/
Disallow: /webmd_static_vue/

User-agent: AdsBot-Google
Disallow: /mm/

User-agent: CCBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: Doximity
Disallow: /

User-agent: GPTBot
Disallow: /
07

PageSpeed Insights

External performance test

Run Google Lighthouse performance, accessibility, best practices and SEO checks. Device-specific results are cached for one day and are separate from the overall score above.